"The Tipping Point" Review

After reading Malcolm Gladwell’s The Tipping Point, I felt as if I gained a greater understanding of change and the ways in which it occurs. This book explained multiple epidemics to me in a very clear and concise way.  For starters, I must add that the title of this book completely through me off. I was expecting info on anger management and ways to not get to that "tipping point" but to my surprise this book was about something completely different. 

One of the first lessons I learned while reading The Tipping point, was how quickly and effectively knowledge is passed on. The book goes into detail on how social epidemics happen and why they happen. In the book Gladwell mentions the three prominent ways to understanding social epidemics. So, for starters you have the people who actually start the epidemics, the content of the epidemic, and lastly the environment or location at which the epidemic occurs. 

I also learned that in order for an idea to spread it MUST reach a tipping point, or as I like to call it: the point of no return. It's important to note that getting something to that "point of no return" takes not only you sharing it, but sharing it with people who have good followings. After an idea, video, photo or tweet hits its tipping point it takes off like a rocket and becomes readily available for any and everyone to see. As bizarre as this may sound, it's true, and it happens millions of times a day. Most of the videos you see on your twitter, Facebook and Instagram are videos or pictures that have gone viral. Some of the viral content you see is completely planned to the T and other content went viral accidentally or without any effort.


Next up, you have three types of people that turn ideas into epidemics. You have your connectors, salesmen, and mavens. Connectors are individuals who are strongly connected on social media sites; meaning they have large amounts of followers or "connections". Connectors are people that can often times easily make a post go viral simply by posting it one time. Of course the content of whatever they're posting is taking into account, but if a good connector and great content is paired you have content that will most likely go viral.

Then you have your salesmen. Salesmen are simply good at selling content! (Not literally of course). But Salesmen can get material or ideas to their tipping points simply by continuous promotions or bragging of the idea.

Lastly, there is the Maven. Mavens are known for their ability to accumulate knowledge. Mavens have the gift of knowing all there is to know about whatever they are promoting and they also know exactly who to "Sell" it to.

All in all, I feel that I truly did learn a great deal from this book. Gladwell's writing style was also very concise and to the point, which made for an enjoyable read.

If you're interested in giving this book a read here's a link to it. :)

Click here to purchase The Tipping Point!

Love and peace,


      Yazmyn Armoni